New Delhi, July 15 -- Around 90% of U.S. ice cream producers have pledged to remove artificial dyes from their products within the next three years, according to U.S. health officials.

The move is part of a broader voluntary effort encouraged by the Trump administration to eliminate synthetic colours from the American food supply due to potential health concerns.

Announced on Monday, July 15, the commitment involves approximately 40 companies in the ice cream and frozen dessert industry, although specific brands were not disclosed.

Seven petroleum-based dyes - Red 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5 and Yellow 6 - will be phased out by 2028, said Michael Dykes, president of the International Dairy Foods Association. Turkey Hil...