New Delhi, July 8 -- The launch of UPI AutoPay has led to a new breed of startups and is helping others tweak their strategy to make the best use of the technology. The shift comes at a time when Indians are spending more time and money on the internet.

AutoPay's adoption has been sector agnostic. Between 2024 and 2025, startups in edtech, wellness, health tech, fintech, as well as media and entertainment, have raised nearly $7.6 billion from venture capital firms, according to startup data intelligence platform Tracxn.

Some of the firms that have adopted a subscription model or have enabled UPI AutoPay include content platforms like Kuku FM and Pocket FM, edtechs like SpeakX, Khare Classes, and Seekho, and wellness platforms like menta...