New Delhi, June 6 -- United Spirits Ltd has been on a roll lately. Backed by Britain-based Diageo, the world's second-largest spirits manufacturer stands to benefit from India's newly signed trade deal with the UK.

headquartered company's IPL team, Royal Challengers Bengaluru (RCB) clinched the title for the first time. The RCB-win isn't just a brand-image amplifier for its Royal Challenge whisky. The team had earned Rs.650 crore in revenue from sponsorship, royalty, licensing contracts, and Board of Control for Cricket in India (BCCI) central rights revenue in FY24.

Around 16% of the company's bottom line during the year came from RCB. The latest IPL win promises to add more to the kitty.

Meanwhile, JP Morgan has also upgraded the sto...