New Delhi, Sept. 17 -- Mumbai: The Magnum Ice Cream Co. (TMICC), set to list as a standalone company after its demerger from Unilever Plc, is sharpening its focus on India by trying to turn festivals such as Diwali into "ice cream moments". Chief executive officer Peter ter Kulve said the maker of Kwality Wall's and Magnum will look to build festive consumption and also expand its network of chillers to drive growth and premiumization.

Kulve said the company has not been able to drive consumption of chilled desserts during large festivals in India, unlike Mondelez of Cadbury's fame that has successfully boosted gifting demand for chocolates during festivities such as Diwali and Rakhi.

"We mapped occasions around the world. And then we s...