New Delhi, July 2 -- s Unilever has announced that it will acquire men's grooming brand Dr. Squatch for an undisclosed amount, with the transaction expected to close later this year.

The British consumer company in June announced that it had signed an agreement to purchase Dr. Squatch from private equity firm Summit Partners. While there was no disclosure of the acquisition amount, Financial Times later reported that Unilever will pay $1.5 billion for the same.

Founded in 2013, Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand went viral for collaborating with Sydney Sweeny to launch her 'bathwater' soap.

"Its viral social-first marketing strategies, partnershi...