New Delhi, April 1 -- Influencer-turned-actor Kusha Kapila's newly launched shapewear brand UnderNeat is heavily inspired by Kim Kardashian's shapewear giant, SKIMS, stated a report.

Kusha Kapila's UnderNeat aims to follow a "similar trajectory of success" as Kim Kardashian's shapewear brand SKIMS, reported Money Control.

"Our strategy for the shapewear brand is to achieve rapid growth in this emerging category within India and establish ourselves as a market leader. We draw significant inspiration from SKIMS, a brand that was launched in 2019 and experienced early growth.... we aim to follow a similar trajectory of success in the Indian market," reads Under Neat's pitch deck, accessed by Money Control.

Kim Kardashian launched her shap...