New Delhi, Nov. 1 -- Pornhub's UK traffic dropped by 77% compared to July, following the introduction of stricter age verification for adult websites under the Online Safety Act (OSA), it said. The firm suggests that sites not complying with the new rules are gaining an advantage.

According to the date from Google shows searches for the world's most popular adult site, which ranks 19th overall among all websites, based on Similarweb data, reduced to nearly half after the law got implemented, a report by BBC noted.

Under the OSA, anyone in the UK who wants to access adult websites must now verify they are over 18 using methods such as facial recognition.

The company's statement is the latest sign that people in the UK are changing their...