Mumbai, Dec. 4 -- Udaan has initiated a process to sell a minority stake in its non-banking financial entity as the business-to-business (B2B) e-commerce platform looks to monetize assets while navigating a broader restructuring exercise, said three people aware of the matter.

"The company is in early talks with advisory firm DC Advisory to help with the process, and the deal structures are still being decided," one of the people cited above said on the condition of anonymity. The size of the stake on offer and the potential deal value are yet to be determined.

According to a second person, foreign debt players are also evaluating an investment in the NBFC entity called Hiveloop Capital Pvt. Ltd, which is part of Udaan Capital, an arm o...