Bengaluru, Dec. 10 -- Ride-hailing firm Uber has entered the business-to-business (B2B) last‑mile logistics market in India with Uber Direct, a white‑label delivery service built on the Open Network for Digital Commerce (ONDC).

The launch puts Uber in direct competition with enterprise logistics providers such as Shadowfax, Delhivery, Ecom Express, Xpressbees and Shiprocket, which handle deliveries for e-commerce companies and brands.

However unlike these players, which work directly with online and offline merchants (both online and offline sellers depend on last mile logistics), Uber Direct will only fulfil orders for merchants and brands that are registered on ONDC and reached through ONDC‑integrated buyer apps.

Th...