New Delhi, Oct. 24 -- TVS Motor Co is revving up its global ambitions through Norton Motorcycles, the British marquee brand it acquired five years ago. Chairman and managing director Sudarshan Venu told Mint the company plans to launch six new models by the end of 2026 and scale Norton's annual sales to 20,000 units over time, as part of a Rs.1,000-crore revival drive aimed at positioning the brand at the heart of TVS's premium and international play.

India's third largest two-wheeler manufacturer will unveil four models at EICMA 2025 in Milan, with commercial rollouts starting early next year, Venu said. TVS looks to turn Norton from a heritage name into a growth engine across key markets, including the UK, Europe, the US, and India.

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