New Delhi, June 24 -- If you've looked at any new TV launch lately, you'll notice one thing standing out across the board remains the brightness. 1,000 nits or 2,000 nits, brands are quick to highlight peak HDR brightness like it's the ultimate benchmark of picture quality. And to be fair, brightness is important, especially for daytime viewing or well-lit spaces.

But over time, I've realised that brightness is just one part of the picture. A high brightness rating doesn't always translate to better visuals or a more immersive viewing experience. Other factors like contrast, colour accuracy processing play equally crucial roles too.

Today I want to break down what TV brightness really means, when it matters most and why focusing on it a...