New Delhi, Aug. 8 -- US President Donald Trump's new round of tariffs, which are imposed to pressure foreign countries into favourable trade deals, has sent shockwaves through the targeted countries. But the move is also hurting the American consumers.

Major global and US companies are reportedly passing rising costs onto American consumers, triggering widespread price hikes across multiple industries, from sportswear to electronics, luxury goods, and automobiles.

The new tariffs imposed by Trump on more than 90 countries around the world have already come into effect.

Below is a list of brands that have already increased prices or warned of price hikes in response to Trump's tariffs.

US President Donald Trump's new tariffs on more th...