New Delhi, March 25 -- The demand for impactful, personalised, and on-brand content is significant. The process of creating, activating and optimising content at scale can present challenges for marketers and creatives. Adobe GenStudio for Performance Marketing is a new application that uses generative AI to address these challenges, providing potential solutions for modern marketing teams.

GenStudio for Performance Marketing is a generative AI-first workflow application that automates certain workflows with the aim of empowering teams to enhance speed, agility, and precision across the content lifecycle. By automating processes, marketers and creatives may be able to meet the demands of omnichannel digital marketing while trying to main...