New Delhi, Nov. 2 -- This week, my colleague Jatin Grover reported that Starlink - Elon Musk's space internet-beaming venture - has begun hiring in India. The company has listed several local roles on its website as it prepares to set up shop here.

Which brings us to the obvious question: why all the hype around Starlink?

The short answer - relevance. Starlink was among the first to announce plans to launch thousands of satellites across Earth's orbit to beam internet connectivity to even the remotest corners of the world. Since then, the satellite communications industry has ballooned, with two Indian joint ventures already preparing for takeoff.

Armed with Musk's financial muscle, Starlink is now targeting the terrestrial broadband u...