New Delhi, March 13 -- American trade negotiators are pushing for a level playing field for US-based e-commerce companies such as Amazon and Walmart-owned Flipkart with Indian firms such as Reliance, two people aware of the matter said.

The discussions, held during trade talks between the two countries in Washington till 8 March, did not succeed in resolving the differences, the people cited above said on condition of anonymity. However, both sides have agreed to continue the discussion.

"The issue of providing more access and a level playing field to US-based e-commerce firms came into discussion during the recent talks for a bilateral trade agreement in Washington," said the first person.

However, the demand for a change in policy fr...