New Delhi, March 1 -- At her beautiful farmhouse in Coimbatore a few months ago, serial entrepreneur Rajshree Pathy showed me her new line of shampoos, conditioners and oils that looked, felt and smelt nothing like Ayurvedic formulations but had the same kind of gentle, nourishing impact. Her Qi Ayurveda is mildly scented, the colours are pleasing, the textures far removed from the viscous, smelly thailams (oils) I had to apply as a teen with eczema. She's taken old Ayurvedic favourites such as hibiscus, amla and sandalwood and had them reformulated and certified in a Swiss lab, making them easier for urban-and even international-customers used to squeezy tubes and pump-top jars to slather on. "I've only used Ayurveda all my life. So I th...