Mumbai, Dec. 3 -- Calling themselves a tech-led conventional business, Wakefit founders have transformed the mattress-making company into a full-stack furniture and home decor seller. What sets the IPO-bound company apart is that it has developed an asset-light approach to building an offline presence across key markets in India, the founders told Mint in an interview.

"I think that's the larger thing that we're trying to build. The ambition is whether we can become the Amazon of home, like Decathlon is for sports, Nykaa is for makeup. Can we become that company for home as Wakefit?" said co-founder Ankit Garg.

"We have built company-owned, company-operated stores which don't store inventories. They are asset-light because they keep onl...