New Delhi, Nov. 19 -- Tilaknagar Industries, India's largest brandy maker, will enter the premium whisky segment later this month with the launch of Seven Islands, a pure malt whisky priced at Rs.5,200 in Maharashtra. The whisky marks the second major release under House of TI, the company's new luxury and premium vertical, after Monarch Legacy Edition, its grape brandy.
Seven Islands arrives soon after Tilaknagar's Rs.4,150 crore acquisition of Imperial Blue from Pernod Ricard, a deal that gives the company its first meaningful national distribution network. It also marks Tilaknagar's entry into a new category at the upper end of its portfolio, where it plans to introduce more brands over the next few years.
"Seven Islands will have mo...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.