New Delhi, July 23 -- Homegrown liquor company Tilaknagar Industries Ltd on Wednesday announced the acquisition of Imperial Blue Brands from Pernod Ricard India Pvt. Ltd for an enterprise value of Rs.4,150 crore, marking its foray into the country's whiskey segment.
With the acquisition, the company will become one of the leading players in brandy and whiskey, the two largest Indian-made foreign liquor (IMFL) categories.
Pernod Ricard said the sale strengthens its India portfolio, enabling the business to fully tap into premiumization trends and support sustained, profitable growth.
As Pernod Ricard's second-largest market, India is a strategic priority, and this realignment improves the ability to capitalize on the country's strong ma...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.