New Delhi, Jan. 27 -- Khaby Lame, the world's most followed TikToker, has partnered with Rich Sparkle Holdings Ltd to execute one of the largest business transactions by an online content creator to date.

According to data from Bloomberg, Lame is selling a stake of his company, Step Distinctive Ltd., to Hong Kong-based firm Rich Sparkle.

The company plans to grow the 25-year-old creator's influence by pursuing brand collaborations and launching co-branded products across categories such as beauty, fragrance and apparel.

The agreement marks a strategic shift in how global creators monetise their influence, moving beyond traditional brand sponsorships and one-off advertising deals.

The transaction, which values Lame's company at about $...