New Delhi, Dec. 7 -- India's smaller towns are now at the centre of audio-led social media growth, with over 90 percent of engagement on avatar-based audio social platforms coming from outside Tier 2 and Tier 3 cities, according to a report released by audio social discovery platform FRND

The study which analysed anonymised data from 6.9 million users across India shows non-metro regions accounted for nearly all recent growth on the platform, signalling a broader shift in how users are engaging online.

Hyderabad, Bengaluru, and Chennai topped the list for the most active user bases. However, in terms of call duration, users in Andhra Pradesh engaged in the longest conversations

Remote and smaller towns dominated user sign-ups during th...