New Delhi, Oct. 18 -- A growing number of affordable and premium options, the recent GST cuts, and a natural refresh cycle four years after the most recent sales surge has led to a stable sales of smartphones, televisions and home appliances in the first three weeks of this year's festive season, retailers and analysts said.

This is likely to make 2025 the best festive period for consumer electronics retailers since 2021, marking a 5-7% increase in sales by volume and more than 10% by net value over last year, they estimated.

Festive sales, which kick off from the last week of September, have an outsized impact on the electronics industry's full-year sales. Smartphones, the single-largest revenue driver for India's electronics industry,...