New Delhi, July 23 -- Meta's platform Threads is significantly expanding its analytics toolkit for creators. It includes detailed breakdowns, demographic insights and cross-platform performance tracking. This move from Meta is to help creators optimise their content strategies and grow their audiences. It will also help the platform to continue competing with X(formerly Twitter).

Creators can now dice way beyond just view and like counts into a granular breakdown of engagement metrics. The new dashboard shows different things like likes, replies, quotes and reposts to help creators identify which conversation style is gaining more followers. Meanwhile, a followers section is also available, which maps growth over time and demographic dat...