New Delhi, Dec. 5 -- Thomas Cook (India) Limited, an omnichannel forex services provider, announced the expansion of its distribution network with the opening of its first outlet in Varanasi on Friday. The move is part of company's strategic expansion into emerging markets and increases its total number of forex outlets across Uttar Pradesh to five, it said in a stock exchange filing on 5 December.

The new store is located in Nadesar and is positioned to serve local customers, inbound travellers, and Non-Resident Indian (NRI) visitors, the company said. Thomas Cook identifies Varanasi as a high-potential market due to a significant number of international tourists, particularly during the winter season, and a large student population tra...