New Delhi, March 15 -- India's Mutual Funds Sahi Hai campaign was meant to revolutionize investing. But in Manipur, the country's least-penetrated mutual fund market, it barely registered.

For Maibam Nirbuala Devi, financial literacy came too late. Together with her family, she invested Rs.48 lakh in a local scheme promising 5% monthly returns-only to find out it was a Ponzi scam.

"In channels around here, the ads were about the schemes I invested in," said Devi, who now faces mounting family tensions over the lost money. "My friends talked about them, and their ads popped up frequently."

Now, the scam operator is in jail, and her money is gone.

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Manipur ...