New Delhi, Oct. 21 -- Reliance Jio Infocomm Ltd, India's largest telecom operator by market share, has no immediate plans to increase mobile phone tariffs, belying market expectations, choosing instead to grow revenue by driving users to consume more data.

Jio and its closest rival Bharti Airtel Ltd recently removed their entry-level plans to bump up their average revenue per user (or Arpu, a key performance metric for telecom operators), triggering expectations that the telecom operators would increase tariffs towards the end of the year or in early 2026.

"We are nudging consumers to consume more and happily pay more, but no immediate plans for the tariff (hike)," said Anshuman Thakur, head of strategy at Reliance Jio Infocomm, during ...