New Delhi, March 17 -- It's that time of the year again-a scorching summer is upon us with the weather forecaster predicting a hot season ahead. It's only natural to grab a chilled bottle of your favourite fizzy drink to quench your thirst.

Not surprisingly, marketers are pulling out all stops to make sure you choose their brand, continuing the famed cola wars.

Last month Coca-Cola launched its "Halftime" campaign during the ICC Champions Trophy 2025. Flushed with colours and a compelling background score it inspires fans to pause, reset, and reignite before diving back into life. While it draws its inspiration from the halftime in sports, the ad extends the term to encompass various experiences. The campaign was conceptualized by VML D...