New Delhi, Aug. 13 -- Buoyed by higher starting salaries and more disposable income, Generation Z-people born after 1996-are leading the next transformation in financial services business.

commerce platform Flipkart-backed super.money, Grip Broking Private Ltd, and Scapia Technology Pvt. Ltd, among others, are now tailoring features to win them early in their financial journey.

From product design shifting from long-term, rigid products to flexible, high-engagement tools matching younger users' short attention spans and appetite for control, fintechs are rethinking their offerings.

Stride Ventures and Anicut Capital-backed retail investment platform Grip Invest introduced the "sell anytime" feature in March, allowing investors to sell ...