New Delhi, March 24 -- There are five pillars of the creator economy. So far in this book, we have been talking from the point of view of the creator, but the remaining four pillars govern how the creator interacts with the other parts of the ecosystem-of how the creator is making money, where the brands are coming in and how the ecosystem functions for the tech that is enabling all of this, with the audience never leaving the centre stage.

Find a voice on a platform that you are the best at. Double down on it. Rinse and repeat.

James Clear, the author of Atomic Habits, is a classic example. Atomic Habits was released early in the year 2018, and for six years after that, all that James did was consistently write his newsletter. As of Ja...