New Delhi, Nov. 27 -- The demand for term insurance in India's tier-2 cities is steadily increasing, supported by improved financial literacy, wider internet access, and the availability of digital advisory services. As households become more financially aware, there is a growing preference for structured protection alongside savings and investment plans. The accessibility of online platforms and simplified product offerings has helped residents in smaller urban centres to make informed financial decisions. In this article, we explore the factors contributing to this rise and the evolving role of digital advisors in shaping awareness.

Here's why term insurance is becoming a preferred option nowadays.

With increasing salaried employment ...