New Delhi, Feb. 6 -- Major tech companies like Microsoft and Google are offering big cheques to social media influencers, hoping to turn them into promoters of their Artificial Intelligence (AI) products and lure more people to try out their services.

This trend can also be witnessed among artificial intelligence players, such as OpenAI, Anthropic and Meta, which have also ramped up hiring social media creators to post sponsored content on platforms like Facebook, Instagram, YouTube and even LinkedIn, CNBC reported.

These promotions don't come cheap. Some creators can make a fortune, with payouts for influencer collaborations running into hundreds of thousands of dollars, according to industry experts quoted by the agency.

This hot tre...