New Delhi, March 25 -- India's largest software services firms, which have lagged their global peer Accenture PLC in selling generative artificial intelligence (AI)-based services to clients, are piggybacking on software maker Adobe Inc's platform to win more clients incorporating AI into their businesses.

Tata Consultancy Services Ltd and Infosys Ltd, the two largest technology outsourcing companies in India, are leveraging Adobe's agentic AI push to sell a full suite of automation tools, according to executives and analysts Mint spoke with. At stake is TCS and Infosys' ability to report higher revenue earned from core generative AI deals-which has been a rarity for Indian information technology (IT) services providers.

Valuation gap: ...