New Delhi, Dec. 17 -- Tata Sierra, the latest from the homegrown auto giant has raked in more than 70,000 bookings in just 24 hours, after the automaker opened bookings for the SUV. This means, the Tata Sierra received about 3,000 bookings every hour on the very first day, since the booking window opened. Also, Tata Motors has claimed that nearly 1.35 lakh prospective buyers have already submitted their preferred configurations and are in the process of completing their bookings for the Tata Sierra.

Launched at a starting price of Rs.11.49 lakh (ex-showroom), the Tata Sierra comes as a completely new generation iteration of the original Sierra that was in business in the last decade of last century. Despite drawing design influence from ...