New Delhi, Nov. 26 -- Tata Motors Passenger Vehicles share price gained over 3% on Wednesday, driven by heavy buying volumes. The auto stock rallied as much as 2.93% to Rs.362.80 apiece on the BSE.

The rally in Tata Motors Passenger Vehicles share price today comes after the company launched the new Sierra in India, marking the return of the iconic brand after over 20 years. Tata Sierra will be the company's other offering in the mid-size SUV space, wherein it has around 4.4% market share, driven solely by Curvv's limited traction.

The auto major has launched the all-new Sierra at an introductory price of Rs.11.49 lakh (ex-showroom Delhi), positioning the car as a premium, lifestyle-focused mid-size SUV with tech-rich features. The comp...