New Delhi, June 4 -- Tata Motors Ltd, the country's first carmaker to enter the electric vehicles space with the launch of Tigor back in 2018, aims to bolster its presence in the premium EV segment while ensuring products across a full spectrum of price points amid intensifying competition.

India's third-largest automaker by the number of cars sold launched the EV variant of its Harrier sports utility vehicle (SUV) on Tuesday at an ex-showroom price of Rs.21.49 lakh.

The launch of the new electric vehicle comes at a time when Tata Motors' lead in the electric vehicles segment is being aggressively challenged by MG Motor India, Mahindra & Mahindra (M&M) and Hyundai.

Its market share in the EV space slumped to 55.4% in FY25, from 73.1% i...