New Delhi, March 15 -- OTT Tarun Tahiliani, a luxury pret label by designer Tarun Tahiliani, opened its first-ever store inside Gurugram's Grand View High Street complex, last month.

Designed to reflect the brand's ethos of modern minimalism, the store's interiors offer an immersive retail experience and houses a collection, including gilets, capes, soft jackets, belted kaftans and dresses, with brand's signature elements such as jewel printing and chikankari.

Beyond apparel, the store also offers a curated selection of jewellery, bags, and shoes. "I personally enjoy designing the interiors of my stores, and with our team of architects, I was able to bring a clean and contemporary aesthetic to OTT stores," says Tahiliani. "We started wi...