New Delhi, July 1 -- Swiggy, one of the major food delivery brands in India, has launched a new segment on its online platform called the '99 Store', offering single-serve dishes at flat Rs.99 with free delivery.

The category aims to attract price-conscious users and high-frequency Gen Z consumers.

The recently added category in the Swiggy app allows a user to order a quick-prep meal for flat Rs.99 without paying a delivery fee, the company said in a statement.

Earlier, users could only avail the option of free delivery if they order items above Rs.199 with Swiggy One membership.

Under the 99 Store, users can now get free delivery for orders worth Rs.99 via the 'eco saver' delivery mode, which groups multiple orders together to reduce...