Bengaluru, Jan. 12 -- Swiggy's private-label brand, Noice, which debuted on its quick-commerce platform Instamart, has expanded rapidly by adding contract manufacturers across various categories, including bakery, snacks, confectionery, dairy, eggs, and other perishable foods.

The push has expanded Noice's range and supplier base since August last year. Two people aware of the company's operations said Noice has grown from about 200 stock-keeping units (SKUs) to about 350 now, and from about 40 contract manufacturers to close to 70 over the same period, as Swiggy adds products across new categories.

What began as a small-batch, premium range-centred on Indian snacks, sweets, cookies and baked items sourced from small kitchens and manufa...