New Delhi, April 19 -- New Delhi: New collections, lightweight designs, and discounts on making charges are among the offers jewellers are using to lure customers amid soaring gold prices ahead of Akshaya Tritiya.

India, the world's largest consumer of gold jewellery, witnesses a big jump in gold buying around this time of the year due to festivals like Ugadi and Gudi Padwa, leading up to Akshaya Tritiya on 30 April. Hindus see buying the yellow metal on Akshaya Tritiya as a symbol of prosperity.

However, this year, gold prices have surged close to the psychological mark of Rs.1 lakh per 10g. On 17 April, the spot prices soared to an all-time high of Rs.97,310 per 10g for 24 carat and Rs.89,200 per 10g for 22 carat over renewed geopolit...