NEW DELHI, Oct. 7 -- The Supreme Court on Tuesday granted a major reprieve to Amazon Technologies, a subsidiary of global e-commerce giant Amazon Inc., in a trademark infringement dispute with Lifestyle Equities C.V., the owner of the Beverly Hills Polo Club (BHPC) brand.

A bench of Justices J.B. Pardiwala and K.V. Viswanathan refused to lift the stay on a Rs.336-crore damages award against Amazon Technologies, upholding a July order of the Delhi High Court's division bench that had paused enforcement of the single-judge decree passed in February.

The apex court agreed that the earlier ruling suffered from serious procedural flaws. It found that Amazon Technologies was not properly served notice, resulting in the case proceeding without...