New Delhi, May 8 -- After riding a post-pandemic wine boom, Sula Vineyards Ltd and the wine industry in the country are navigating a period of slower urban consumption and changing market dynamics. The company, which dominates the wine business in the country with over 60% market share in certain categories like premium and elite wines, is looking at different ways to reset its focus following a phase of overstocking and cooling demand.

The company's CEO Rajeev Samant speaking exclusively to Mint said while red wine has traditionally led the market, rising temperatures and shifting preferences are pushing Sula to expand its own portfolio, promote cooler varietals, like Rose and tap into new cities with urban wine festivals-all while scal...