New Delhi, Sept. 23 -- Startups are rushing to build technology for India's swelling army of mutual fund distributors (MFDs), a segment that is rising alongside the nation's roaring asset management industry. The opportunity hasn't gone unnoticed by venture capital investors, who are pouring money into the space.

Companies like AssetPlus, ZFunds and Wealthy are building digital tools that streamline operations for MFDs, which help investors choose, buy, and manage mutual fund schemes, while earning a commission from the fund houses. The startups offer everything from client dashboards and UPI-based payments to handling recurring SIPs and compliance, allowing distributors to scale faster and reach investors beyond major metro areas.

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