Mumbai, Jan. 13 -- Standard Chartered Bank is doubling down on its strategy of focusing on affluent customers through the launch of its priority banking suite of products. The products include wealth expertise, international banking, sales and service expertise, and lifestyle benefits.

The foreign bank first unveiled its affluent market strategy in October 2024. Earlier, it offered all products to all segments of customers-similar to India's private banks.

"We refreshed our strategy, and shifted from a position of being everything to everyone at the same time, to having a very focused approach on the affluent and SME segments overlaid with wealth solutions," said Aditya Mandloi, head of wealth and retail banking, India and South Asia. ...