New Delhi, March 10 -- Bengaluru: Six years ago, when the Swedish music streaming company Spotify launched in India, the ecosystem here was very different. Global giants Apple Music, Amazon Music and YouTube Music were jostling for space, while local players such as JioSaavn and Gaana had already established themselves.

Spotify's advent in the highly fragmented and legacy label-dominated music market saw questions raised about its premium priced subscriptions and artist-led approach. Paid music subscribers in India were few in number and film music dominated most existing streaming platforms.

Six years on, the landscape looks a tad different. Gaana, which was once the market leader, appears to be losing ground-the company's revenue in F...