So, do we need a ladies' beer?
New Delhi, Aug. 2 -- Women do drink beer. Yet this premise has been questioned over the years by alco-bev companies and their advertisers who have regarded men as their target consumers. In recent times, breweries have tried to widen the demographic, and for some this meant launching beers specifically designed for women. However, the problem with forgoing a gender-neutral approach to beer is that the gimmickry ends up implying sexism instead....
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