New Delhi, April 30 -- Mumbai: Last February, Mumbai-based production house B62 Studios released Article 370, its first venture. The film, backed by Jio Studios, was being released at a time when big-budget star vehicles, such as the Hrithik Roshan-starrer Fighter, were struggling to sell tickets.

Surprisingly, Aditya Jambhale's directorial debut enjoyed a worldwide gross collection of close to Rs.100 crore. Made on "limited resources", the movie is the only small-to-medium budget Hindi film that has drawn audiences to cinema halls.

With moviegoers losing interest in Hindi movies and unwilling to shell out ticket money, Bollywood has been struggling. And yet, more than a dozen production houses such as B62 Studios have mushroomed across...