New Delhi, June 3 -- Shreyas Iyer's off-field value is rising in tandem with his on-field success.

Punjab Kings' second appearance in the Indian Premier League (IPL) final after an eleven-year wait will likely boost Iyer's brand value by 20-25%, according to talent consultants.

With his unbeaten 87-run captain's knock in the qualifier 2 against Mumbai Indians on 1 June, Iyer achieved the rare feat of leading three different IPL teams into the final-a first in the history of the world's second-richest sports league. Iyer led Kolkata Knight Riders to the title in 2024 and Delhi Capitals to their first final in 2020.

In the last auction, Punjab Kings had paid Rs.26.75 crore for Iyer, the second-highest IPL auction bid ever after Lucknow S...