Mumbai, Nov. 28 -- The Securities and Exchange Board of India (Sebi) has proposed making it mandatory for all regulated financial entities to display their names and registration numbers on the home page of their social media handles and in every social media post, in a move to curb misleading investment content online.

In a consultation paper released on Friday, the market regulator stated that there is a need to distinguish between content posted by entities regulated by the Sebi board, such as mutual funds, brokers, and distributors, and that posted by unregulated entities.

Though the proposed norms will help identify registered entities, it does not do much for the plethora of content by unregulated ones. "This move would curb misle...