New Delhi, Dec. 1 -- The capital markets regulator, Sebi, has cleared the decks for Mumbai-based ICICI Prudential Asset Management Co. to launch its initial public offering (IPO), which will be an offer for sale by its promoter, Prudential Corp. Holdings.

The fund house submitted its draft papers to the Securities and Exchange Board of India (Sebi) on 8 July.

The IPO, reportedly pegged at around Rs.10,000 crore, is widely expected to attract strong interest from both retail and institutional investors, believe market participants.

Other listed players in the asset management space include HDFC Asset Management Co., Nippon Life India Asset Management, Aditya Birla Sun Life AMC, UTI Asset Management Co., Canara Robeco Asset Management Co...