New Delhi, Aug. 2 -- Starbucks has decided to shut down its mobile order and pick-up only store model just six years after introducing the concept that catered to on-the-go customers and also defined much of the chain's recent expansion.

The move, effective this year, comes as these quick grub stores no longer align with the coffee giant's business strategy.

Explaining the rationale behind the closures in Tuesday's earnings call with analysts, Starbucks CEO Brian Niccol stated , "We found this format to be overly transactional and lacking the warmth and human connection that defines our brand."

The coffee giant also plans on completing an evaluation of its North American portfolio to ensure it has "the right coffeehouses in the right l...